A quieter way to book a table
A single-page booking flow for a twelve-cover restaurant that had outgrown its inbox.
Fern
2025
Product design, Web design
Fern took bookings by email. One person read every message, replied to every message, and kept the week in a paper diary behind the bar. It worked until it didn’t.
We built one page. A guest picks a date, a time and a party size, and the confirmation writes itself into the same diary the team already trusted. Nothing else changed, which was the point.
Fern is twelve covers on a good night. The constraint was never really the software.
