Clearing

Clearing sells eleven things. That restraint is the whole brand, so the identity had to hold a range that will never grow much and never quite stop moving either.

The mark is set once and never adjusted. Everything else — colour, stock, the size of the label — moves with the product. It means two people can put a new jar on the shelf without asking us first.

The dairy

They work out of a converted dairy with north light on one side and no light at all on the other, which is why the photography brief was written around overcast days. It is not a constraint we would have chosen, and it turned out to be the most useful thing about the pictures.