Orchard Road Surgery

The old site had forty-one pages. Most visits ended on three of them, and the rest existed because nobody had been given permission to remove anything.

We removed thirty-four pages and rewrote the seven that were left at a reading age of nine. The practice manager can now edit all of them without calling anyone.

Writing for the people who find this hard

We tested the seven pages with eleven patients, four of whom told us at the start that they did not really use websites. Every change we made after that session was a subtraction. Nothing we added in testing survived to launch.